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Resultats

  • MESEGUER, A; RODRÍGUEZ, I; AMMETLLER, G; RIMBAU, E. (2020). "Academic impact and perceived value of Wikipedia as a primary learning resource in higher education". El Profesional de la Información. 29 (3), pàg. 1 - 16. ISSN: 1386-6710. DOI. 10.3145/epi.2020.may.29
  • WILLIAMS, S.D; AMMETLLER, G; RODRÍGUEZ, I; LI, X. (2020). "Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups". IEEE Transactions on Professional Communication. 63 (1), pàg. 39 - 51. ISSN: 0361-1434. DOI. 10.1109/TPC.2019.2961016
  • MESEGUER, A; RODRÍGUEZ, I; AMMETLLER, G; RIMBAU, E. (2019). "Learning with Wikipedia in Higher Education: Academic Performance and Students' Quality Perception". A: LYTRAS, M.D; VISVIZI, A. Research & Innovation Forum 2019. Technology, Innovation, Education, and their Social Impact. Springer, pàg. 117 - 124. ISBN: 978-3-030-30808-7.
  • RODRÍGUEZ, I; AMMETLLER, G. (2018). Principios y estrategias de marketing (Vol. 1). BARCELONA: Editorial UOC. ISBN: 978-84-9180-226-6.
  • RODRÍGUEZ, I; MARAVER, G; JIMÉNEZ, A.I; MARTÍNEZ, M.J; AMMETLLER, G. (2018). Principios y estrategias de marketing (Vol. 2). BARCELONA: Editorial UOC. ISBN: 978-84-9180-227-3.
  • RODRÍGUEZ, I; MESEGUER, A; AMMETLLER, G. (2016). "How do the experiences of virtual presence and flow differ? Evidence from Engineering and ICT online education". International Journal of Engineering Education. 32 (4), pàg. 1579 - 1585. ISSN: 0949-149X.
  • WILLIAMS, S; AMMETLLER, G; RODRÍGUEZ, I; LI, X. (2016). "A narrative perspective on international entrepreneurship: comparing stories from the United States, Spain, and China". IEEE Transactions on Professional Communication. 59 (4), pàg. 379 - 397. ISSN: 0361-1434. DOI. 10.1109/TPC.2016.2608179
  • RODRÍGUEZ, I; MESEGUER, A; AMMETLLER, G. (2016). "The impact of didactic resources' quality and the instructor's attitude: e-learning continuance explained by flow and presence experiences". A: PETRUZZELLIS, L; WINER, R.S. Rediscovering the essentiality of marketing: proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Bari: Springer, pàg. 815 - 816. ISBN: 978-3-319-29876-4.
  • AMMETLLER, G. (2015). "Marketing digital y comercio electrónico; Inma Rodríguez-Ardura; Madrid, Pirámide, 2014; 390 págs.". Comunicar: Revista científica iberoamericana de comunicación y educación. 23 (45), pàg. 207 - 207. ISSN: 1134-3478.
  • AMMETLLER, G; RODRÍGUEZ, I; MESEGUER, A. (2015). "Explaining continuance intention in online education: a composite view". A: MUYLLE, S; WARLOP, L. EMAC2015: Collaboration in research. Proceedings of the 44th annual conference of the European Marketing Academy. KU Leuven, pàg. 66 - 66. ISBN: 978-90-823-8330-0.