Inma Rodríguez Ardura

Dr Inma Rodríguez-Ardura is a Full Professor of Digital Marketing at the UOC's Faculty of Economics and Business, and the Director of the UOC's Digital Business Research Group (DigiBiz), which is officially accredited as a 'Consolidated Research Group'. She has been a Visiting Fellow at the University of Oxford, a Visiting Professor at Babson College, Boston, and part-time Lecturer at the University of Miami Herbert Business School. She is the first female scholar with a full marketing professorship position at a Catalan university.

Prof. Rodríguez-Ardura's research activities centre around e-retailing, customer experience in e-commerce, and digital marketing for e-learning. She has conducted several research projects, competitively funded by local, European, and international agencies. Her papers have appeared in numerous impact journals, and she has further authored scores of books in marketing and e-commerce.

Prof. Rodríguez-Ardura is currently an Associate Editor of Behaviour & Information Technology, a Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research, and a Scientific Advisor at the Universidade Aberta's Centre for Global Studies. She sits on the Assessment Panel in Marketing at the Portuguese Agency for Assessment and Accreditation of Higher Education, as well as on the International Evaluation Panel in Management Research for the Portuguese Ministry of Science and Higher Education's Foundation for Science and Technology. 

Within the UOC's Faculty of Economics and Business, she teaches digital marketing and e-commerce courses and is a member of the Doctoral Programme in Business's Academic Committee. Prior to this, she served as Director of the Bachelor's Degree in Marketing and Market Research, Academic Director of the Master's Degree in Marketing Management, and Director of the Doctoral Programme in the Information and Knowledge Society.

For her exemplary track record in international leadership in digital marketing research, Prof. Rodríguez-Ardura has been recognised by the Spanish Royal Academy of Economic and Financial Sciences as one of the most relevant economists in the last three hundred years. She has received the ‘Best paper’ award by the International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, the Complutense University of Madrid’s Grant for Scholars for Harvard – CEPSA and ICO Foundations Chairs at RCC-Harvard University, and the Spanish Ministry of Education’s José Castillejo Fellowship. She holds an official accreditation as a full professor by the Catalan University Quality Assurance Agency.