Maria Pujol Jover

  • orcid

Professor/a Lector/a Economics and Business Studies Department

Expert in::

  • drop-out in education
  • data analysis
  • Lifelong Learning
  • eLearning
  • technology enhanced learning
  • competency assessment
  • data science
  • digital competence and learning
  • big data
  • collaborative economy
  • applied economy
  • innovative tools for eLearning
  • higher education
  • aging
  • student success
  • eGoverment
  • digital marketing
  • Methodology of Behavioural Science
  • narrative, storytelling
  • new technologies and social change
  • decision making
  • network society
  • work, employment and organizations
  • data visualization
  • web science
Research group
MeL
Area
Social sciences
Area of specialization
Education and ICT, Collaborative economy,
Membership Center
Faculties
UNESCO codes:
120903, 530202, 530204, 520710, 120904, 530802

ODS:

  • 4 - Quality education
  • 8 - Decent work and economic growth
  • 11 - Sustainable cities and communities

My profile

Holder of a degree in Business Administration and Management from the University of Barcelona (UB), which she obtained in 1999. In 2004, she obtained her doctoral degree in Business Studies at the same university.

She is a member of the teaching staff at the Universitat Oberta de Catalunya's (UOC) Faculty of Economics and Business since 2006, where she teaches quantitative and marketing-related courses. Since 2015, she has been taught Analysis and Data Science  within the Master's Degree in Business Intelligence and Big Data Analytics at the Faculty of Computer Science, Multimedia and Communication. She has also taught at other higher education centres, such as the National Distance Education University (UNED), the Coastal Carolina University (CCU), the Higher Institute of Marketing (ISM, currently ESIC), and EAE Business School. Since 2005, she has been an adjunct professor at the Department of Econometrics, Statistics and Applied Economics at the University of Barcelona's Faculty of Economics and Business, having joined this Faculty in 1999.

Her research lines focus on traditional and online consumer behaviour, electronic governance, the management of dependency factors in the elderly, the impact of university studies in the work world, and the application of technology to higher education. All of these widely diverging areas share a common thread: data and data analysis.

She is a member of the UOC's MeL (Management & eLearning).