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Resultats

  • MARTÍNEZ, F.J; AGUILAR, R.; MOLINILLO, S.; ANAYA, R.; COCA, J.A; ESTEBAN, I. (2021). "The role of online brand community engagement on the consumer-brand relationship". Sustainability. 13 (7), pàg. 1 - 17. ISSN: 2071-1050. DOI. 10.3390/su13073679
  • MORALES, D; ESTEBAN, I; ALEGRET, A. (2021). "Experiences in consumer flow in online supermarkets". Electronic Commerce Research. pàg. 1 - 32. ISSN: 1389-5753. DOI. 10.1007/s10660-021-09460-5
  • MARTÍNEZ, F.J; LI, Y; FENG, C; ESTEBAN, I. (2020). "Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence". Journal of Organizational Computing and Electronic Commerce. 30 (1), pàg. 67 - 87. ISSN: 1091-9392. DOI. 10.1080/10919392.2020.1713698
  • D'ALESSANDRO, S; MILES, M; MARTÍNEZ, F.J; ANAYA, R.; ESTEBAN, I; TORREZ, H. (2020). "Promote or Perish? A brief note on academic social networking sites and academic reputation". Journal of Marketing Management. 36 (5-6), pàg. 405 - 411. ISSN: 0267-257X. DOI. 10.1080/0267257X.2019.1697104
  • MARTÍNEZ, F.J; , A; ESTEBAN, I; , T; , D; , M. (2020). "Influencer marketing: brand control, commercial orientation and post credibility". Journal of Marketing Management. 36 (17-18), pàg. 1805 - 1831. ISSN: 0267-257X. DOI. 10.1080/0267257X.2020.1806906
  • RUIZ-REAL, J.L; GÁZQUEZ, J.C; ESTEBAN, I; MARTÍNEZ, F.J. (2018). "Betting exclusively for private labels: Could it have negative consequences for retailers?". Spanish Journal of Marketing - ESIC. 22 (2), pàg. 183 - 202. ISSN: 2444-9695. DOI. 10.1108/SJME-03-2018-009
  • ESTEBAN, I; MARTÍNEZ, F.J; PUJOL, M; GÁZQUEZ, J.C; ALEGRET, A. (2018). "An extension of the technology acceptance model for online learning environments". Interactive Learning Environments. 26 (7), pàg. 895 - 910. ISSN: 1049-4820. DOI. 10.1080/10494820.2017.1421560
  • MARTÍNEZ, F.J; ANAYA, R.; MOLINILLO, S; AGUILAR, R.; ESTEBAN, I. (2018). "Most important factors influencing consumer engagement with an online brand community". Proceedings of the International Conference on Marketing and Tourism (ICM18 New York Conference). Global Business Research Journals-Online International, pàg. 1 - 11. ISBN: 978-1-943579-41-9.
  • MORALES, D; ESTEBAN, I; GÁZQUEZ, J.C; ALEGRET, A; MARTÍNEZ, F.J. (2018). "Flow and Consumer Behavior in an Online Supermarket". A: CHERNEV, A; GÁZQUEZ, J.C; MARTÍNEZ, F.J. Advances in National Brand and Private Label Marketing. Fifth International Conference, 2018. Springer, pàg. 65 - 73. ISBN: 978-3-319-92084-9.
  • RUIZ-REAL, J.L; GÁZQUEZ, J.C; ESTEBAN, I; MARTÍNEZ, F.J. (2018). "Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.". A: CHERNEV, A; GÁZQUEZ, J.C; MARTÍNEZ, F.J. Advances in National Brand and Private Label Marketing. Fifth International Conference, 2018. Basel: Springer, pàg. 151 - 157. ISBN: 978-3-319-92084-9.