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Ramos de Luna, Iviane

A member of the teaching staff for the UOC Bachelor's Degree in Marketing and Market Research, where she mainly teaches the fundamentals of marketing and digital marketing strategies for the Faculty of Economics and Business. Holder of a doctoral degree in Economics and Business Studies with international mention from the University of Granada (UGR) (2017), a master's degree Marketing and Behaviour, also from the University of Granada (UGR) (2012), and a degree in Business Administration from the CESED - Higher Education and Development Center (2009) in Brazil. 

Dr RamosdeLuna'sresearchis focused onthe adoption of new technologies, consumer behaviour and digital marketing. The results of her research have been published in various high-impact international scientific journals,and she has also authoreda number of books and chapters on e-commerce, mobile commerce and the collaborative economy. She has worked as a visiting researcher at the Universität Potsdam in Germany and collaborated in several competitive research projects. She is currently conducting research on the adoption of mobile services and collaborative platforms and on the impact of technological changes on consumer behaviour.

Iviane Ramos de Luna is a professor of Marketing and Market Research and member of the UOC's Digital Business Research Group (DigiBiz), which has been accredited as a consolidated research group by the Government of Catalonia (2014-SGR-571). She teaches courses addressing digital marketing, market sensing, digital technologies and change management for business.

R&D Activity

Consultancy and other services