Mireia Montaña Blasco
Professor Agregat Information and Communication Sciences Department
Professor of the Information and Communication Sciences Studies, and Academic Director of the University Master's in Strategy and Creativity in Advertising.
Expert in::
- Mass media
- Youth
- Children and adolescents
- digital divide
- consumer behaviour
- marketing
- social networks
- Research group
- GAME
- Area
- Social sciences
- Area of specialization
- City and Community, Creativity and Digital Culture, Network society,
- Membership Center
- Faculties
- UNESCO codes:
- 611413, 611418
ODS:
PhD in Communication. Member of the Faculty of Information and Communication Sciences, and academic director of the Master's Degree in Strategy and Creativity in Advertising.
My research activity focuses on the impact that the media have on people's well-being, particularly among the more vulnerable population groups: children, young people and the elderly. My main research interests lie in new media practices, media consumption and the influence of persuasive communication on people. I have studied the relationship between advertisements of hedonistic, low nutritional quality food and the consequences in children.
Since 2013, I have been a member of the Learning, Media and Entertainment (GAME) research group at the Universitat Oberta de Catalunya.
In 2019 I was a visiting scholar at Leuven School for Mass Communication Research, KU Leuven in Belgium.