Ferran Lalueza Bosch
Professor Agregat Information and Communication Sciences Department
Member of the Faculty of Information and Communication Sciences at the Universitat Oberta de Catalunya (UOC). GAME group researcher. Editor-in-chief of the journal COMeIN.
Expert in::
- Public relations
- Creativity
- Corporate communication
- Mass media
- teaching innovation
- social networks
- mass media
- crisis communication
- Research group
- GAME
- Area
- Social sciences
- Area of specialization
- Network society, Creativity and Digital Culture,
- Membership Center
- Faculties
- UNESCO codes:
- 591001, 5910, 591002, 591003, 591004, 6308
ODS:
He conducts research into communication in organizations, particularly that carried out via the internet and, more specifically, on social networks. He views communication as a strategic tool at the service of the persuasive capacity of companies, institutions and other organizations in a changing context that is prone to generate crisis situations if the risks are not managed appropriately.
He is a member of the Academic Committee for the UOC's doctoral programme in Education and ICT (E-learning). He actively partners with social media platforms as a knowledge transfer activity and has also been editor-in-chief of COMeIN, the UOC Faculty of Information and Communication Sciences' journal, since its inception.