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Jiménez Zarco, Ana Isabel
ORCID: 
0000-0002-8980-6814

She is a level-3 associate professor in Innovation and Marketing at the Universitat Oberta de Catalunya's (UOC) Faculty of Economics and Business, and adjunct professor (PhD) at the ICADE Business School's Marketing Department, at the Universidad Pontificia de Comillas.

Holder of a degree in Business Administration and Management and a doctoral degree in Economics and Business Studies from the University of Castilla-La Mancha. She also holds a postgraduate diploma in Ecology Model Building and Natural Resources Management from the Universitat Politècnica de Catalunya (UPC). She received an award for her doctoral thesis from the Institute of Economic Studies in Madrid.

Until 2002, she worked as a teacher and researcher at the University of Castilla-La Mancha. From 2003 to 2006, she was co-director of the Master's Degree in Marketing and Communication Management, and, from 2006 to 2012, programme director for the UOC's Bachelor's Degree in Business Administration and Management. She has regularly taught on doctoral, master's degree and postgraduate programme courses at several universities in Spain, including the University of Burgos (2006), the University of Salamanca (2007), San Jorge University (2008-2013), Universidad Pontificia de Comillas (2014-present), the University of Mondragón (2015-present) and the University of Castilla-La Mancha.

The R&D activities of researcher Ana Isabel Jiménez Zarco focus on the cross-cutting analysis of the determinants and results of the uses of ICT and information, communication and knowledge flows on people and organisations.

Stemming from the establishment of ICT as commonly-used technologies and their symbiotic relationship with information flows, the goal is to develop a cross-cutting analysis (from the perspectives of both material and formal objects) of some aspects –as yet little researched in our immediate environment– of the building of the knowledge economy and society. Although there is already a body of research experience from different disciplinary fields that have worked with this analytical focus, there are still few research teams that have undertaken this multidisciplinary analysis of some of the sets of determinants and repercussions of the arrival of ICT, and of the co-innovation processes linked thereto, has caused in personal, economic and social spheres. The intention is thus to provide an analysis that is both systemic but at the same time specific, dynamic and relational, of:

a) the complementarities that explain the uses of ICT and information, communication and knowledge flows by people and organisations, and

b) the set of determinants (both technological and non-technological) that explain the outcomes of the personal and organisational uses of ICT and information, communication and knowledge flows.

She is a member of the UOC's i2TIC (Interdisciplinary ICT Research) R&D group.

R&D Activity

Consultancy and other services