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Logo grup Digibiz
Rodríguez Ardura, Inma

The Digital Business Research Group (DigiBiz) brings together a multidisciplinary team of scholars who study the transformational dynamics related to the digital business and their interplay with the online consumer. The Group was previously called Observatory of the New Economy (ONE), and it is recognised as a Consolidated Research Group by the Catalan government in Spain.

DigiBiz's activities are structured into four main areas of research: the economics of multi-sided platforms, financial capabilities and entrepreneurship, human resources management and employee well-being, and digital marketing and online consumer behaviour.

R+D+I Activity

Consultancy and other services