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Logo grup Digibiz
Rodríguez Ardura, Inma

The Digital Business Research Group (DigiBiz) brings together a multidisciplinary team of scholars who study the transformational dynamics related to the digital business and their interplay with the online consumer. The Group was previously called Observatory of the New Economy (ONE), and it is recognised as a Consolidated Research Group by the Catalan government in Spain.

DigiBiz’s activities are configured in four main areas of research: human resources management in digital business, innovation and digital transformation, entrepreneurship and financial literacy, and digital marketing and consumer behaviour.

R+D+I Activity